Why was Tailwind created and how is it different from other sports drinks?

Well, it all started with Jenny and Jeff Vierling, endurance athletes in Colorado doing  what some folks call “crazy long events” like the Leadville 100, Paris-Brest-Paris, RAAM qualifiers, etc. The first couple of hours always seemed to go well, but 4-6 hours into a race or weekend adventure, their stomachs would revolt, their legs would cramp up, and they’’d get what they call the “gag reflex” because drinks were too sweet to keep on drinking. So Jeff sat down, did a ton of research, formulated a drink, ran it by some gastroenterologists, started using it for himself, and before they knew it they were burning out their Kitchenaid food mixer making it for friends. Fast forward a couple of years later and here we are! –

Tailwind gives your body what it needs – complete energy, electrolytes, and hydration in a simple drink with clean, light flavours.

Tailwind is designed to maximise absorption of fuel, water, and electrolytes while being easy on the digestive system. Mixing with water, Tailwind’s glucose/sucrose fuel takes advantage of how our bodies absorb fuel to maximise intake of calories.

Once in the bloodstream, Tailwind’s glucose fuel directly powers muscles, sparing precious glycogen stores and allowing you to go longer and at higher intensities without ‘bonking’. Tailwind’s electrolyte profile mimics what you’re sweating out, so you don’t have to take separate electrolyte pills to make up for what’s not in your drink.